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Who is responsible for approving advertising in real estate?

  1. Real Estate Agency

  2. Principal Broker

  3. Marketing Director

  4. Real Estate Assistant

The correct answer is: Principal Broker

The principal broker holds the ultimate responsibility for approving advertising in real estate. In Oregon, the principal broker must ensure that all marketing materials comply with state regulations and ethical guidelines set forth by the Real Estate Agency. This includes verifying the accuracy of the information presented in advertisements and ensuring that they do not mislead potential buyers or sellers. While other roles, such as a marketing director or an assistant, may be involved in creating and suggesting marketing content, they do not have the authority to make the final decision on approval. The principal broker is accountable for the agency's overall compliance and integrity in advertising practices, which is why this role is crucial in overseeing and authorizing any promotional material.